One of my favourite things about Carnaby Street is the vast amount of beauty shops, and no I’m not just talking about Boots here (although the Carnaby Street store is a good’un), I’m talking big names such as MAC and Illamasqua, brands you thought only existed in counter form at your local department store. One of the most popular beauty shops in Carnaby Street (if not one of the most popular stores on the whole road) is Benefit.
The shop itself is just like one of their department store counters, but on a much larger scale. There are also two floors and they don’t just promote make overs, but other services too such as blow drying, spray tans, gel manicures and brow waxing (something which they’re particularly well-known for). The first floor is brightly lit, with flowery pink walls and two large stands running down the centre of the shop overflowing with endless amounts of makeup, with their newest releases taking pride of place at the end of each stand. At the back of the shop is where most of the treatments take place, whilst downstairs is much the same, with even more displays of their kitsch packaging, but which also includes a blow dry bar, where they offer hair styling in every way possible.
I recently visit the ‘blowouts by benefit’ bar in store to try out their services and was blown away by the experience (excuse the pun). I was then introduced to my stylist armed with a barrel brush and a beautiful smile. After a quick chat about our love for all things Benefit I asked what she would recommend for my type of hair. She suggested ‘Curl About Town’ as the loose springy curls would give me a dramatic daytime look that would last through to the evening despite my thick locks. The 30 minute blow dry and style is a great way to ready for a date, a trip to the theatre or just an excuse to be inspired and try something new for just £26.50
You can even book a bash in their champagne bar and let the fabulous team work their magic! I will definitely be returning soon to try out their signature brow service but the boutique also offers fun and flirty lash application, hey presto perfection body waxing services, polished and put together nail treatments, and golden glow from head-to-toe spray tanning. You can book an appointment or browse the menu here: www.carnaby.co.uk/store/benefit