Everyone loves a good party, and here at Freydefleur we are no exception, especially when macarons and cupcakes are involved! On the 17th September, we held a party at The Jam Tree, Chelsea, to introduce the concept of Fashion Conscious Blogging (more on this later!). The event saw 80 guests attend, including bloggers, brands, press and celebrities Caggie Dunlop and Billie JD Porter.
A silent auction was held throughout the night, offering some fantastic prizes such as four Little Mistress dresses to complete any ‘night out’ wardrobe, a Dr Martens satchel, gorgeous pastel coloured make up from Paul & Joe, a voucher for a La Durbin treatment of your choice and a personalised Merci Maman necklace. Our sponsor Ottoman Hands had their own stall, showing a beautiful selection of their hand crafted jewellery who kindly donated all of their sales from the evening to The Rainbow Trust.
Despite there being so much on offer, the main reason for the party was still very clear. Editor Freya took to the mic and gave a very personal speech about just how important The Rainbow Trust has been to her and her family in the past couple of months and how their help has inspired her to create Fashion Conscious Blogging. This concept allows online influencers to think about how they can use their media platform to create a more charitable and conscientious society; if they can persuade readers into purchasing clothes, shoes and make up, why can’t they create awareness and support for charities?
It is a well known fact that everyone loves cupcakes, and if you don’t, you haven’t tried the delicious creations from The Fulham & Chelsea Cake Company who kitted us out for the event. Not going to lie, they were probably the most amazing cakes I have ever tried, AND they had pastel coloured icing to coordinate with the rest of the decor- what could be better! All of their cakes are designed and made to order but you can look at their website for ideas, I would recommend the two toned swirl cupcakes: www.fulhamcakeco.com
As well as cupcakes we had macarons and biscuits to add to the sweet treats. I contacted Ganache Macaron as I have been so impressed with their work for clients such as The Southbank Centre, Ted Baker and Clarin’s UK. They are an artisan macaron boutique based in London and provided us with delicious macarons presented in a contemporary tower. My favourite flavour in the tower were the pistachio macarons made from pistachio and almonds – a match made in heaven! I love the unique flavours Ganache Macaron have created alongside their classic range. As well as salted caramel and vanilla custard they have pink champagne, chai tea and banoffee pie. You can buy their macarons in gift boxes here: www.ganache-macaron.co.uk
It was great to meet some of our favourite bloggers and talk to them about their recent work and plans for the future. Amongst the guests we had NashBag, Adventures of An Anglophile, Boy Meets Fashion, Bunni Punch, Give Me More and It’s a Lifestyle Thing to name a few. You can click the names of these blogs to discover their websites and we truly recommend having a look through their recent projects as they are up to some exciting stuff! With all that chatting going on it was important to keep the guests refreshed so everyone left with a bottle of smartwater as well as it being available throughout the evening. Glacéau smartwater is the hot new beverage brand on the market that ‘one-up’s’ mother nature by adding in electrolytes for a clean crisp taste.
As well as fantastic bloggers we were lucky enough to have some fabulous members of the press attending the event reporting for publications such as: Glamour, OK! Magazine, Blogosphere magazine and The Fashion Chick. You can read some of the articles they kindly wrote about Frey de Fleur and the event on our press page here: www.freydefleur.com/press
The evening was a huge success and came to a close around 10pm, no cupcakes or macaroons were left to be seen and goody bags had gone down a treat. Overall, the event raised an astonishing £600 for The Rainbow Trust through wine and jewellery sales and the silent auction. Freya has pledged to hold two events per year, one for spring/summer, and another during autumn/winter, and each will be based around Fashion Conscious blogging. We’d like to thank everyone who attended for making the night such a success, we had such fun and hope to see you all next time!